![]() Looking at the data, we see it continuing to grow, both percent sales and market share. “Walking the show floor, this is everywhere, both in supplement formats and in ready to drinks. “We’re seeing collagen as a preferred ingredient right now,” said Dicker. In terms of standout ingredients, collagen was everywhere. It’s still the most vilified nutrient out there so as we get to more of these alternative sweeteners – there’s also been some very negative press about certain sweeteners – so really being careful and cognizant of which ones you’re using to have a lasting impact.” Collagen “ you’re removing one of the barriers for consumers,” said Dicker. The products are sweetened with plant-derived monk fruit and allulose and do not contain any sugar alcohols. SmartyPants caught the eye with its new Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. “We’re seeing gummies still as the preferred format for delivery, but we’re still not at the point where we have a single gummy for most of the servings,” said Dicker, who is Director of Market Insights for SPINS. The gut-brain axis: Psychobiotic opportunity in 25 countriesįirst up was the abundance of gummy formulations from many brands.Uncovering white spaces – Probiotics for a smooth menopause transition.Uncovering White Spaces – Probiotics for Pets.POSTbiotics – New Tools in Microbiome Modulation.After the pandemic: Business lessons and insights from 25 probiotic supplement e-markets.
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